About 2iC Projects
Keen to know a little more about the Team that makes 2iC tick? Meet Cheri and Julia, the one’s you will be working with on your project, be it an event or a wedding they will work alongside you throughout the planning processes.
Cheri van Staden
Cheri has been in the industry for as long as she can remember… Starting off in Cape Town, then to Durban and finally spreading her wings in the United Kingdom where she was privileged enough to execute exclusive events alongside the Scottish Parliament. As a romantic at heart, Cheri also specialised in Weddings with more than 30 international weddings under her belt.
With her Clifton Strengths including Activator, Communication, Relator, Achiever and Belief – this is someone you want working alongside you. Still not convinced? How about a little more insight into what makes Cheri, well, Cheri!
Back in South Africa, Cheri was a part of The Aleit Group for years, first as a Project Manager in the Events Team and then as Director and Principle of The Aleit Academy. She has always taken challenge in her stride from the get go, so managing events all over South Africa under their banner, was a piece of cake! Cheri has worked on high-end accounts with top financial institutions executing numerous high grossing events in record time.
During her time as Director and Principle of The Academy, the school became a stand-alone, fully accredited educational body. Conceptualising of a purpose built campus on Lourensford Estate was also a project managed by Cheri from grass roots through to the physical breaking of ground, building and eventually furnishing of the campus.
As if that wasn’t enough, Cheri also conceptualised the Lourensford Harvest Market, situated on Lourensford Estate; the first of it’s kind in the area. Again leading the project from conception, through to the actual building of the market space and vetting of all initial exhibitors.
Family is something held close to her heart and so when she is not all consumed by her incredible husband and gorgeous daughter, Cheri is focused on creating exceptional events and weddings with her Clients. Strong Christian beliefs ensure that focus is on integrity and honesty in all dealings to make sure Cheri is always a woman of her word.
Julia has always had an appetite for creativity stemming from her childhood in Durban. In a household where art and imagination were generated and celebrated, it’s no wonder that she pursued a career in an industry that demands just that. Her passion began with drama and film from a young age, later made formal by obtaining a degree therein. A vivid imagination enabled Julia to produce films with insight, desire and depth.
Julia has always had a flair for ingenuity and making spaces visually appealing is something she both adores and thrives on. This is brought through in her appreciation of nature and natural elements, selecting exquisite and extraordinary pieces that enhance areas bringing them to life. Having had the opportunity to work alongside a variety of decorators, filmmakers and photographers, Julia has developed a flair for creating unique environments.
Julia’s Clifton strengths include Developer, Discipline, Communication, Empathy and Positivity – all are characteristics that ensure she is an asset to any Wedding or Event you have in mind. With a wonderful sense of individuality, she loves to interact with people as much as she can. Julia’s benevolent, compassionate nature allows the people with whom she interacts to feel relaxed and understood. Her attention to detail and ability to engage with individuals allows her to recognize the specific desires of clients. Her aesthetic is classic with a hint of crazy which makes Julia an integral part of the 2iC Team.